+42%
ROAS uplift
Wellness
Turning a soft launch into a conversion machine
Influencer and affiliate strategy that drove measurable growth within 90 days.
3.1x
Affiliate revenue
-28%
Cost per acquisition
Challenge
The brand had strong product-market fit but inconsistent creator activity and no clear affiliate structure.
Approach
- • Mapped creator tiers by trust signals and conversion intent.
- • Launched a creator-led affiliate framework with weekly optimisation.
- • Layered paid amplification onto top-performing whitelisted content.
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